IWC - BORN OF A DREAM

A BOY FROM SAN MATAO

Wyser Media collaborated with IWC Schaffhausen for a prestigious campaign featuring Tom Brady. While Brady's captivating presence anchors the narrative, any scenes not featuring his face were meticulously captured right here in Salt Lake City. This extensive shoot spanned four days and 12 distinct locations, powerfully demonstrating Utah's remarkable ability to convincingly stand in for diverse settings across the country.

Our comprehensive production involved a substantial cast, including nine on-camera principals, 12 featured extras, and over 80 additional extras, all working to bring IWC's vision to life. This project truly showcased Utah's versatile landscapes as the perfect backdrop for a campaign of global renown.